“A conduit of culture.”Daniel Duane · The New York Times
“The man who blew up the whole wine world.”Eric Sullivan · GQ
“Jon Rimmerman seems to have emerged fully formed out of nowhere.”Hobart Rowland · Magnet Magazine
“Creativity and passion sit at the core of who Jon Rimmerman is.”chr1stoph3r g0nda · V13 Media
Different frequency, same philosophy.
For over two decades, Jon Rimmerman has been building something unusual: a global community connected by curiosity, taste, and the belief that context matters. As the voice behind Garagiste, the cult wine phenomenon, he championed producers working outside every mainstream system, one daily email at a time. No images. Just words.
Then, in a now-or-never moment, Jon threw a bag in his Fiat, drove to Santa Barbara, and spent two weeks at Hidden City Studios with Grammy-nominated producer Elliott Lanam recording his debut album. Wine, food, music: all terroir. All shaped by the invisible web of people, place, and process he has spent his life revealing. The result is lyrical, analog, bone-deep.
listen and see
Just words.
My grandmother sang jazz in the 1920s. My mother taught literature. I went to law school, moved to Seattle during the grunge boom, and started a wine business out of a temperature-controlled garage with $500 on a student credit card. No investors. No advertising, ever. Just one email at a time, for thirty years.
Then I got in the Fiat and drove away from the warehouse. No instruments, no songs. I recorded ideas as voice memos in motel rooms, played percussion on an overturned wastebasket, and waited for the soundproof rooms at Guitar Center to empty so I could take a guitar off the wall and go. When the motel workers started calling me a musician instead of a wine guy, I kept going.
The wine is never just the wine. What ends up in your glass is inseparable from the relationships behind it. That story can put you in a room you have never been in. Or better, make a familiar room brand new. The music isn't just the music. It's an open door.
Jon
Listen and See.